Senior Marketing Specialist - Events

Flexible Working Location
Ref
21785
Closing date
19/02/2023
Salary or hourly rate
Competitive - based on skills and experience
Contract type
Permanent
Role type
Experienced
Location
Flexible Working Location
Description

We are currently recruiting for a Senior Marketing Specialist for Events within our Marketing department. The team is made up of 7 members with specialisms spanning content creation, communications, digital marketing and events. Reporting to the Head of Marketing Communications your main purpose will be:

 

  • To continuously improve the development and execution of HORIBA MIRA’s owned events – this includes physical and/or virtual events
  • To negotiate preferential involvement and manage HORIBA MIRA’s participation in paid and earned events – this includes physical and/or virtual events
  • To be responsible for all aspects of on-site events where HORIBA MIRA is ‘on-show’ or the needs are complex / strategically important e.g. HORIBA or key customer event
  • To support the growth of HORIBA MIRA’s commercial on-site events business
  • To support the promotion of events using relevant digital platforms, tools and methods
  • To represent HORIBA MIRA within global HORIBA event-related steering groups and key external marketing groups e.g. Zenzic 

Key Functions of Role

  • In line with business priorities and objectives, research relevant events in UK and overseas markets to identify opportunities for HORIBA MIRA participation
  • Produce detailed justification proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) to present to senior team members
  • Plan and execute all earned and paid events, selecting and working with appropriate suppliers where required
  • Look for ways to continuously improve event delivery from selection through to post-event analysis
  • Determine and manage the annual event budget based on commercial needs
  • Look for opportunities, sell and deliver on-site events at MIRA to commercial customers
  • Develop innovative ways to promote the events and liaise with marketing and PR colleagues to implement ideas
  • Deliver pre-event briefings to ensure all personnel are fully aware of the schedule, etiquette and business development requirements
  • Produce post-event evaluation reports, making recommendations and suggestions for future attendance, data capture and analysis and promotion of HORIBA MIRA
  • Maintaining and reporting on key KPIs that aid future planning 

Please note:

  • This is a hybrid-working role – on-site / at home as required
  • You must be able to work flexibly at short notice and be able to travel overseas, staying overnight as required
  • You must be able to drive and willing to drive a minibus on public roads and our Proving Ground
  • 1 direct report
Experience
  • Demonstrable experience in planning and executing large, multi-party events
  • Event sales experience – promoting and selling venues to pre-determined commercial targets
  • Confident communicating with senior-level personnel, inc. external (e.g. customers), VIPs (e.g. government ministers), and people from different cultures
  • Places a high importance on excellent customer service
  • Ability to work professionally and to prioritise within a busy working environment
  • At least 5 years’ experience in a similar role, ideally in a B2B organisation
Skills
  • Excellent written and verbal communication skills
  • An understanding of event T&Cs
  • Confident negotiator e.g. event pricing
  • Health and safety and risk-prevention minded
  • Microsoft Office / Project management tools
  • Market research and analysis tools
  • Webinar hosting software e.g. GoToWebinar
  • Email Marketing Software e.g. MailJet
Qualifications
  • Relevant event, marketing and project management qualifications
Other information

HORIBA MIRA has 75 years of heritage in developing some of the world’s most iconic vehicles, our engineers utilise the latest test facilities and simulation tools to make vehicles and journeys safer, cleaner, more efficient and rewarding.

At HORBA MIRA we have a wide range of benefits including:-

  • 27 days holiday + statutory days (with the option to participate in a holiday buy/sell scheme)
  • A generous contributory pension plan
  • A company performance related bonus scheme
  • A fantastic Employee Assistance Programme which offers a range of wellbeing services to staff.
  • Reimbursement of fees for corporate memberships for relevant Chartered/professional institution
  • A range of tax efficient salary sacrifice options including a cycle to work scheme.

Right to work: - HORIBA MIRA actively promotes diversity and inclusion across our organisation, however this role does not meet the criteria to be considered within the current Home Office Shortage Occupation list.